Amid growing security risks and strict business continuity requirements, customers are seeking solutions capable of minimizing downtime and ensuring instant data recovery.
In the webinar, we will delve into Infinidat’s positioning in the modern market, covering key sectors and an innovative product line with flexible licensing models. You will learn how to offer not just a storage system, but a comprehensive platform that addresses the main challenges of modern IT infrastructure.
We will present proven sales arguments focused on unique cybersecurity features and the continuity of business processes. Special attention will be paid to financial literacy in sales: transitioning from discussing equipment costs (CAPEX) to analyzing total cost of ownership (TCO). You will learn to use a free TCO audit as a powerful tool for demonstrating the economic benefits of the solution to the customer.
The final part of the meeting will be devoted to the tactics of direct competitive positioning against giants like DELL, HP, and PureStorage. We will examine the specifics of Infinidat’s sales cycle and discuss the conditions of the partner program, including project protection mechanisms and tools to ensure high profitability. This session will equip you with practical knowledge for effectively supporting deals with manufacturer expert support at every stage.