How to Sell Infinidat: From Positioning to Closing Deals

20.05.2026 11:00 - 12:00 (GMT +3)
ABOUT THE EVENT

Leadership Strategy in the SDS Market: From TCO Economy to Outperforming Competitors

Amid growing security risks and strict business continuity requirements, customers are seeking solutions capable of minimizing downtime and ensuring instant data recovery.

In the webinar, we will delve into Infinidat’s positioning in the modern market, covering key sectors and an innovative product line with flexible licensing models. You will learn how to offer not just a storage system, but a comprehensive platform that addresses the main challenges of modern IT infrastructure.

We will present proven sales arguments focused on unique cybersecurity features and the continuity of business processes. Special attention will be paid to financial literacy in sales: transitioning from discussing equipment costs (CAPEX) to analyzing total cost of ownership (TCO). You will learn to use a free TCO audit as a powerful tool for demonstrating the economic benefits of the solution to the customer.

The final part of the meeting will be devoted to the tactics of direct competitive positioning against giants like DELL, HP, and PureStorage. We will examine the specifics of Infinidat’s sales cycle and discuss the conditions of the partner program, including project protection mechanisms and tools to ensure high profitability. This session will equip you with practical knowledge for effectively supporting deals with manufacturer expert support at every stage.

WEBINAR PLAN

Key topics to be discussed during the webinar

Market Context (Typical Customer Pains)

Downtime; recovery time after failures; security risks.

Positioning of Infinidat in the Market

Sectors; main features; product line; licensing models.

Main Sales Arguments

Key features and arguments; Infinidat’s sales cycle and specifics; manufacturer support.

Cyber Resilience, Business Continuity Platform

Not Just Another Data Storage; Security Functionality.

Sales through TCO

It’s Not About CAPEX, but TCO; Free TCO Analysis.

Competitive Positioning

Against DELL; against HP; against PureStorage.

Partnership Program and Conditions

Key Aspects; Deal Protection and Margin.

Q&A Session

Answers to your questions and practical recommendations from experts.

SPEAKER

Expertise at the Forefront

How to Sell Infinidat: From Positioning to Closing Deals - image 1
Oleksiy Zayontchkovsky Information Security Solutions Architect, iIT Distribution
AUDIENCE

Who is this webinar for?

  • IT Directors and Heads of Information Security Departments in government institutions and large commercial entities;
  • Partners and integrators implementing SDS solutions in government institutions and large commercial entities.

See you at the webinar!