How to Sell Infinidat: From Positioning to Closing Deals

In an environment of growing security risks and stringent business continuity requirements, customers seek solutions capable of minimizing downtime and ensuring instant data recovery.

During the webinar, we will detail the positioning of Infinidat in the modern market, covering key sectors and an innovative product lineup with flexible licensing models. You will learn how to offer not just a storage system, but a comprehensive platform that addresses the main challenges of modern IT infrastructure.

We will present proven sales arguments focused on unique cyber-resilience features and ensuring business process continuity. Special attention will be given to financial literacy in sales: transitioning from discussing equipment costs (CAPEX) to analyzing total cost of ownership (TCO). You will learn to use a free TCO audit as a powerful influence tool, allowing you to clearly demonstrate the economic benefits of the solution for the customer.

The concluding part of the meeting will be dedicated to the tactics of direct competitive positioning against giants like DELL, HP, and PureStorage. We will explore the specifics of the Infinidat sales cycle and discuss the conditions of the partnership program, including project protection mechanisms and tools for ensuring high margins. This session will equip you with practical knowledge for effectively supporting transactions with manufacturer expert assistance at every stage.

• IT directors and heads of information security departments in governmental organizations and large commercial structures;
• Partners and integrators implementing storage solutions in governmental organizations and large commercial structures.

See you at the webinar!