iiTD Value Added Day 2026: Partnership, Expertise, and Readiness to Face New Challenges

This year, the event brought together representatives of IT companies, integrators, resellers, department heads, sales specialists, and technical experts. The main focus of the program was on practical approaches to developing partner business, working with new opportunities, current changes in the cybersecurity market, and the role of artificial intelligence.

The business program of the Value Added Day was built around real business scenarios that partners encounter in their daily work.

The iITD team shared approaches to developing an account from the first deal to a long-term roadmap, selling solutions through business value, and using regulatory requirements as a pretext for new projects.

Special attention was paid to issues of cyber resilience in the era of Agentic AI, proper qualification of opportunities, and new opportunities for partners in the field of AI Security.

Experience and practical recommendations were shared by:

• Serhiy Kulyk, head of the Ukrainian office of iiTD;
• Oleksii Markuts, BDM of the CrowdStrike, Censys, Automox and Lookout in iiTD;
• Andriy Levchenko, Senior Tech Lead at iiTD;
• Ruslan Yasinsky, Partner Account Manager at iiTD;
• Vitalii Tarasov, BDM of Vectra AI;
• Sergiy Prinyov, Country Manager, CrowdStrike;
• Dmytro Khabelenko, BDM of Cloudflare.

The program was focused not only on familiarizing with technologies but primarily on how to transform expertise, market changes, and customer needs into new opportunities.

The Value Added Day 2026 was also the first major partner event in Ukraine, presented with iiTD’s updated identity.

During the opening speech, Serhiy Kulyk spoke about the changes in the company, a new stage in its development, and the updated approach to positioning.

The iiTD remains a value-added distributor and continues to work through the partner ecosystem. At the same time, the company more clearly defines its role as a reliable partner that helps to be prepared for uncertainty, reduce risks, and build a sustainable technological future.

This idea is reflected in iiTD’s new brand message — Ready for the Unknown.

After the business program concluded, participants continued to communicate in an informal setting.

The event included a steak grilling master class by chef and founder of the culinary school Yevhen Chernuha. Guests learned more about types of steaks, temperature regimes, and cooking features, and participated in the tasting.

Networking, live communication with the iiTD team, the CrowdStrike representative, and other participants of the partner ecosystem were an important part of the day. Such conversations help to better understand market needs, find new points of intersection, and form the basis for future joint projects.

Thank you to all the partners, speakers, and guests who joined iiTD Value Added Day 2026.

Looking forward to new meetings and new joint projects!